Privacy Policy
Effective September 7, 2026
Now What? ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you use nowwhatwedding.com and the Now What? wedding planning service.
Information We Collect
We may collect information you provide directly to us, including:
- Your email address and account information.
- Wedding planning information you enter into your roadmap.
- Information you send to us when contacting customer support.
We may also automatically collect certain technical information when you use the website, such as page views, browser or device information, referral information, and interactions with the site.
Wedding Planning Information
The information you enter about your wedding may be stored so that your personalized roadmap can be saved and updated over time. This may include information such as your wedding date, planning progress, budget-related information, preferences, and tasks you complete.
Payments
Payments are processed by Stripe. We do not directly store your full credit or debit card number. Stripe may collect and process payment and billing information according to its own privacy practices.
Analytics and Advertising
We use analytics and advertising technologies to understand how visitors use Now What? and to measure the effectiveness of our marketing.
These services may include Vercel Web Analytics and the Meta Pixel. These technologies may collect information about page visits, interactions, checkout activity, device information, and similar usage information. Meta may use information collected through its technologies in accordance with Meta's own privacy policies.
How We Use Information
We may use information we collect to:
- Provide and personalize your wedding roadmap.
- Create and maintain your account.
- Save your planning progress.
- Process and verify purchases.
- Provide customer support.
- Understand and improve our website and product.
- Measure advertising and marketing performance.
- Prevent fraud, abuse, or security issues.
Service Providers
We use third-party service providers to operate Now What?. These may include providers for website hosting, authentication and database services, payment processing, analytics, and advertising.
Our current providers may include Vercel, Supabase, Stripe, and Meta. These companies may process information as necessary to provide their services to us.
Cookies and Similar Technologies
Now What? and our service providers may use cookies, browser storage, pixels, and similar technologies to keep the service functioning, remember information, measure site usage, and understand advertising performance.
Data Retention
We retain information for as long as reasonably necessary to provide the service, maintain business records, comply with legal obligations, resolve disputes, and protect our rights.
Your Choices and Rights
Depending on where you live, you may have rights regarding your personal information, including the ability to request access to, correction of, or deletion of certain personal information.
To make a privacy-related request, contact us at hello@nowwhatwedding.com.
Children's Privacy
Now What? is not intended for children under 13, and we do not knowingly collect personal information from children under 13.
Security
We use reasonable technical and organizational measures designed to protect information. However, no method of transmitting or storing data online can be guaranteed to be completely secure.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we may update the effective date shown at the top of this page.
Contact Us
If you have questions about this Privacy Policy or your information, contact us at: